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Hashtags: Clever ways to use it in marketing

Hashtags: Clever ways to use it in marketing

We are all familiar with hashtags on Social Media. But have you ever wonder exactly what is the purpose of using them and if there really is any benefits to using them? Read the article below to discover the ins and outs of hashtags! 1. What are Hashtags? A word or phrase preceded by a hash sign (#), used on social media websites and applications, especially Twitter, to identify messages on a specific topic. ‘Spammers often broadcast tweets with popular…

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Emojis: ? Smart ways to use them in business writing!

Emojis: ? Smart ways to use them in business writing!

Emojis! If you are active on Social Media, you have seen them everywhere. The little faces expressing all the different emotions people are feeling.  The 2019 Emoji Trend Report indicates that 61% of employees use them at work. It helps users to express their thoughts and feelings better and connect with people they routinely text or message online.

POPI Act Part 3: Direct Marketing & Trans-border flow of information

POPI Act Part 3: Direct Marketing & Trans-border flow of information

Previous: POPI Act Part 2 – Conditions for the lawful processing of personal information In all instances, the Act refers to the POPI Act No. 4 of 2013.You can download the Act here. This is the last section dealing with the responsibilities of businesses as related to the lawful processing of personal information. The first one will have a massive effect on businesses as it restricts how marketing can be done via email, and then also regulator the trans-border flow…

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