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Category: Marketing

Hashtags: Clever ways to use it in marketing

Hashtags: Clever ways to use it in marketing

We are all familiar with hashtags on Social Media. But have you ever wondered exactly what is the purpose of using them and if there really are any benefits to using them? Read the article below to discover the ins and outs of hashtags! 1. What are Hashtags? A word or phrase preceded by a hash sign (#), used on social media websites and applications, especially Twitter, to identify messages on a specific topic. ‘Spammers often broadcast tweets with popular…

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Emojis: Smart ways to use them in business writing!

Emojis: Smart ways to use them in business writing!

Emojis! If you are active on Social Media, you have seen them everywhere. The little faces expressing all the different emotions people are feeling.  The 2019 Emoji Trend Report indicates that 61% of employees use them at work. It helps users to express their thoughts and feelings better and connect with people they routinely text or message online.

Twitter Bots: 3 Benefits to the new Twitter Rules

Twitter Bots: 3 Benefits to the new Twitter Rules

What is a Twitter bot and why did it cause Twitter to change their rules? A Twitter bot is a type of bot software that controls a Twitter account via the Twitter API.[1] The bot software may autonomously perform actions such as tweeting, re-tweeting, liking, following, unfollowing, or direct messaging other accounts. The automation of Twitter accounts is governed by a set of automation rules that outline proper and improper uses of automation.[2] Proper usage includes broadcasting helpful information, automatically generating interesting or creative content, and automatically…

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3 Tricks to Improve your Facebook Marketing Strategy

3 Tricks to Improve your Facebook Marketing Strategy

Many owners of start-ups or small businesses are not very successful using Facebook as a marketing tool, due to the fact that it is very time-consuming and growing followers is a long time process. As a Virtual Assistant at On Hand Virtual Solutions, I am currently doing a specialization in social media marketing to enable me to provide social media marketing as one of my services to my clients.